Improve International Marketing Performance

This Berlin-based company supports key players form leading industries with marketing performance management. Selleo augment the client’s teams with front-end developers, helping them to deliver several digital insight dashboards. The design and product management was ensured internally by the client and we augment their team to craft marketing performance dashboards which give a better view into the conversion funnel to improve campaign spendings and marketing decisions. This product allows viewing the funnel and metrics connected to campaign spending allocation, collecting data from multiple data sources and displaying it in one location. Along the reporting functions, dashboards make use of various visual representations, like graphs, diagrams and tables displaying results and thus help marketers to better plan their marketing activities, enabling goals and results management. We also worked on business intelligence dashboards to help marketers get feedback on contact methods effectiveness and the level of success of campaigns conducted.