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Heist Studios partnered with us to create a scalable e-commerce platform tailored to their growing global brand. With a focus on delivering a seamless shopping experience, we built a robust backend with GraphQL API and Ruby on Rails, ensuring high performance, maintainability, and adaptability to support their expanding customer base.

Heist Studios - eCommerce solution-mockup-desktop

about project

Project Overview

Description

Heist Studios redefined apparel and fashion e-commerce with a focus on delivering seamless comfort and superior design. The project aimed to create a robust platform capable of handling global growth while maintaining efficiency, scalability, and exceptional customer experience.

Challenge

The original application struggled to manage increasing orders and maintain efficiency. The client required a cutting-edge solution to integrate smoothly with multiple client platforms and ensure stable performance across diverse devices and networks. The challenge was to build a flexible, maintainable, and fast system to support rapid business expansion.

Outcome

We developed a high-performing e-commerce solution leveraging a Ruby on Rails platform with a GraphQL API. This enabled quick data retrieval, enhanced scalability, and reliable operation for thousands of orders. The result was a modernized platform tailored to Heist Studios’ vision, ensuring global reach and streamlined operations.

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our role

Scope of our work

We partnered with Heist Studios to build a fast, scalable e-commerce platform tailored for a global audience. Our team developed a robust Ruby on Rails backend integrated with a GraphQL API, enabling smooth data handling and responsive operations. The solution supports Heist’s growing demand with shipping to 41 countries, streamlining order management and delivering a superior shopping experience.

Research
Strategy
Concept
Development

Business Value

Redefining E-Commerce for Fashion Forward Innovation

Heist Studios’ cutting-edge e-commerce platform transforms online shopping for apparel and fashion. Built with scalability and efficiency at its core, the solution ensures a seamless customer experience, even under high demand. By replacing their outdated system with a modern Ruby on Rails backend and GraphQL API, the platform delivers lightning-fast performance and flexible data management.


This robust infrastructure enables the brand to handle shipping to over 40 countries, ensuring quick, smooth transactions for a global customer base. With enhanced maintainability and superior functionality, Heist Studios continues to innovate in the competitive world of fashion e-commerce.

Key Features:

  • Global Reach: Streamlined operations to support sales in 41 countries.
  • GraphQL API Integration: Efficient data delivery in a single request for web and mobile platforms.
  • Scalability: Robust architecture to handle increasing traffic and orders effortlessly.
  • Enhanced Performance: Quick load times, even on slow connections, ensuring customer satisfaction.
  • Seamless Transition: A reimagined system that retained proven business logic for continuity and reliability.
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design system

Styleguide

Heist Studios’ design uses a neutral palette of nude and beige tones, highlighting product visuals with elegance. The Karla font ensures clean, modern typography, enhancing readability and aligning with the brand’s contemporary, sophisticated aesthetic.

Typography

Heist Typography

Colors

Primary#F6F5F0
Secondary#A4918D
Accent#F0E4D8
Black#2F2F2F

Wireframes

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results

Outcome Gallery

Explore how Heist Studios redefined eCommerce with a sleek, efficient platform. Browse visuals showcasing seamless navigation, modern design, and an intuitive shopping experience crafted to enhance user satisfaction and sales growth.

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